Introducing Livaeco by Birla Cellulose™, natural fluid fashion that is now eco-enhanced. Sourced from FSC® certified sustainable forests, the journey of every Livaeco tagged garment can be traced to its origin. When you wear a Livaeco garment, you know you’re not just fashionable but also consciously fashionable.
This exquisite, natural based fabric gives your garments a unique combination of fluidity and luxurious softness. In addition to draping you effortlessly, Livaeco is Pro-Planet & helps save water, increases forest cover & reduces CO2 emission, so your choice not only makes you fashionable but also helps preserve the environment.
Livaeco, the eco enhanced variant of Liva was launched with forest themed fashion show with garments designed by India’s leading fashion designers - Anju Modi, Wendel Rodricks and Gaurav Jai Gupta. Kangana Ranaut, Liva’s brand ambassador, brought up the grand finale as the showstopper in a gorgeous Livaeco garment.
Considering that the textile Industry is the second largest polluting industry and the demand for clothing is increasing at the fastest rate a shift towards sustainable clothing is the need of the hour. An average of 30 Cr liters of water effluent is discharged per day in India, 20% world water pollution is because of textile industry as 2720 liters water is used to make 1 t-shirt & 85% of garments go to landfills and only 1% of garments is recycled. Looking at these facts, waste in fashion is a systemic problem, and we desperately need to move towards a more circular economy!
If no change is made than soon all our natural resources will be depleted! Therefore using sustainable clothing today will help us in conserving our future for tomorrow.
Introducing Livaeco by Birla Cellulose™, natural fluid fashion that is now eco enhanced. Sourced from FSC® certified sustainable forests, the journey of every Livaeco tagged garment can be traced to its origin.
When you wear Livaeco garment, you know you’re not just fashionable but also consciously fashionable. So look for the Livaeco green tag on your next shopping trip!
This exquisite, natural based fabric gives your garments a unique combination of fluidity and luxurious softness. In addition to draping you effortlessly Livaeco is Pro-Planet and helps save water, maintain forest cover, is FSC® certified, biodegrades fast and reduces CO2 emission, so your choice not just makes you fashionable but also helps preserves the environment.
100% Sustainable & responsible forestry
Lowest water consumption
The process of making Livaeco saves 900 liters of water vis-à-vis other natural fibres.
Lowest greenhouse gas emissions
300 grams less green house gases are emitted in the process of making Livaeco as compared to competing natural fibres.
Biodegrades completely within 6 weeks.
Traceability of source
Molecular tracer helps in tracing garments to source at any stage. Downstream traceability through a web enabled system.
Livaeco garments are priced at almost equal to Liva garments with a 4-5% increase, which will depend on the retails brands.
You can shop for the Livaeco apparel from “W"? stores. This exclusive collection will be available in stores from Feb’19 for the Spring Summer Collection.
The manufacturing process of Livaeco is a closed loop process, extensive R&D has led us to make a series of changes in the process which has enabled it to be more environmental friendly.
The tracer used is a molecular tracer; it is a method of identifying the journey of the final garment and its origin from fiber stage. This is a globally accepted method and gives visibility of source. It is inert to value chain processes, it remains in the fiber even at the garment stage. Hence at any stage source verification can be done.
Birla Cellulose uses block chain technology for traceability across the value chain.
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